The Story

7Eleven partnered with the Dallas Cowboys to create a series of fun YouTube videos featuring players Trevon Diggs and Micah Parsons, numbers 7 and 11, competing in fun traditional table games etc.

TOTAL SNACKDOWN
The overall winner of the games would be awarded a one of a kind custom championship belt cobranded with 7Eleven and Dallas Cowboys.

My instructions were basically to make it as flashy as possible and include elements of brand logos, player names and numbers, brand colors, snack foods you can find at 7Eleven, and lots of bling.

I worked with a professional grade championship belt maker and the account executive closely to design something that would be a real wall hanger for the winning player. This one of a kind piece could also become a sport collectible of high value.