A friend brought to my attention that a prominent organization he belonged to could better serve it’s members and the community if visually they were represented as powerfully as they are in character and spirit. I created original art and typeface for the
Latin American Motorcycle Association.

Here are a few things I presented to five burly bikers one hot Saturday afternoon in a bustling HarleyDavidson dealer in Denton Texas. They were overwhelmingly impressed. I re-envisioned their logo, created amazing original vector art, that included, skulls, bikes, Mesoamerican patterns and iconography, as well as custom typography and color palette.