Hiring an artist is not unlike hiring an assassin.
You wouldn’t just tell an assassin, “Eliminate Bobby.” The assassin might have a few questions…
To begin with… For how much money? Lets discuss budget before anything. How much is Bobby worth? Then WHEN or how soon do we need Bobby un-alive? Time is more important than money. And before we go off half-cocked, WHICH Bobby are we talking about? If you’re not as descriptive and specific as you can be, I’m liable to knock off the first Bobby I see, or a Bobby I personally don’t like. And next, HOW?! Does Bobby need to be made an example of in a very messy way or does it gotta look like an accident. Much inspiration can be found in form. Which leads me to the most important discussion…MOTIVATION…Why are we getting rid of Bobby? Give the assassin a sense of purpose. Does Bobby eat babies, did he swindle your grandma out of your inheritance, or gets in the fast lane and drives slow? If he did that last one in front of me, I’d off him for free. (btw-These are jokes people.)
The Point is…
If you are engaging a designer, have a definitive answer for questions like: budget, time, style, purpose, form, market, customer base, problem to be solved, any other expectations, and reference or inspiration. The more work that is done before a designer even takes pencil to paper, the greater the chance that the designer will deliver to your expectations or beyond.
